“It makes our marketing team more effective and provides our customers with a better experience. “The Visus solution enables our marketers to be self-sufficient in delivering information and promotional content without help from our technical services department or outside professionals,” Armenta says. The team from Visus collaborated closely with the resort’s marketing staff to design and develop the new web presence. So our technical services department didn’t have time to manage the website or design a new one.” The business must prioritize where resources are spent. “They must manage and analyze data from the gaming floor, the hotel system, point of sale, dining and more. “Our extensive technical services department operates within multiple systems,” explains Michael Armenta, senior marketing manager at Chumash Casino Resort. When the resort expanded its facility to include a new 12-story hotel tower, company leaders decided it was time to upgrade its web presence to coincide with the expansion.Ĭhumash Casino Resort engaged Visus LLC to design and deploy a new website that would be easy for non-technical users in the marketing department to manage and would provide a superior experience for site visitors. Previously, Chumash Casino Resort had a homegrown website that was cumbersome and inefficient for staff to manage and difficult for customers to navigate. Key among these is its website, which is considered to be the virtual front door to the resort and a crucial resource for the public to get information about the multi-faceted venue and its events. Its marketing department is tasked with driving visitation through a variety of outreach channels. The target market is within 120 miles of the facility. Whether visiting for a concert, an overnight stay, gaming, or a day at the spa, most customers travel some distance to visit the resort.

It is a major employer and the largest hospitality and entertainment company on the California Central Coast. The resort attracts more than 10,000 patrons per day. It offers a gaming area with slot machines and table games, a 320-room hotel, spa, fine dining and entertainment events. The Chumash Casino Resort is an AAA four diamond resort in the Santa Ynez Indian Reservation near Solvang, California.

Chumash casino entertainment events